The current development of internet and telecommunication systems opens wider opportunities for the emergence of weblogs, which are online blogs. At the same time, the emergence of weblogs provides users with wide opportunities to use internet to deliver diverse information to the mass audience. Initially, weblogs were used by bloggers to post messages concerning specific topic of interest and sharing their ideas with other users of internet. However, today, the sphere of application of weblogs has increased consistently. Contemporary weblogs are used by individuals, large corporations and small companies, educators and other uses of internet for their specific purposes, which are extremely diverse and so are blogs.
Traditionally, weblogs are used by individuals for communication and communicating their ideas to the mass audience (Bruns and Jacobs, 118). In this respect, it is important to place emphasis on the fact that individuals may start their personal weblogs, where they can convey their ideas or share their impressions about certain issues with the mass audience. They share their ideas and attract the audience to issues they raise in their blogs. At the same time, today, weblogs are often used by corporations for commercial purposes. In actuality, corporations can use weblogs to promote their products and services providing potential customers and business partners with detailed information on products and services offered by corporations. Often weblogs are used for advertising (Kline and Burstein 173). Weblogs provide corporations with opportunities to provide customers with detailed information about their products and services and to inform them in details about their products and services. As a result, customers can learn more information about target products or services from weblogs, whereas companies can promote their products and deliver them to the mass audience.
Similarly, weblogs can improve the communication of corporations with their business partners because corporations can attract potential business partners providing them with detailed information about their business and products and services they offer as well as products and services they need. In such a way, potential business partners can make offers to corporations and start developing their business partnership with blogging corporations.On the other hand, weblogs can be used not only for external communication but also weblogs can be used internally by corporations to improve communication within corporations. Weblogs used internally are destined for professionals working within one and the same organizations. If a corporation is large, weblogs may be developed by each department to inform employees about operations of the department, its achievements and plans. In smaller organizations, weblogs may be used for similar purposes in terms of entire organizations. As a result, employees obtain more information about operations of their organizations, their performance and future plans. Thus, employees become certain in their future and in their position in their organizations, whereas the number of conflicts and problems in organizations decreases due to the effective communication within organizations.
Furthermore, weblogs can be applied by educators in the teaching process. Teachers can start their blogs to communicate learning material to teachers and to stimulate their creativity inviting them to participate in weblog creation. In such a way, teachers use information communication technologies increasing the interest of students to learning because students are more interested in using their PCs or phones to access internet for learning purposes than to perform routine tasks in the classroom.
At the same time, students can create their own weblogs to develop their writing skills and creativity. Weblogs may be created by students individually or they may be created by a group of students (Alavi, 88). The latter stimulates the close cooperation between students and develops their team work skills. Therefore, students learn to work in a team and to reach common goals. In addition, they get an opportunity to work on topic that is interesting for them.In actuality, Weblogs can stimulate the emergence of virtual communities because individuals creating weblogs normally have the permanent audience (Metcalf, 164). This means that people creating blogs have certain users that read or access blogs on the regular basis. They can communicate with each other for users accessing weblogs can leave their comments, which creators of the blog can respond or just take into consideration, while making their next post.
Often weblogs can focus on a particular subject and they unite people interested in this particular subject (Saranow, 109). For instance, weblogs may be dedicated to a specific sport or celebrity. However, creators of weblogs can create weblogs on any topic they are interested in and through weblog searches they can find other users interested in the same topic as well as other users can find their weblogs. Today, weblogs may use different media, such as video blogs, photo blogs, link blogs, and others. Individuals can use different devices to create and to access blogs, including phones, PCs, notebooks, and other devices. Hence, weblogs become very popular because they are diverse and users can access them easily. This is why weblogs have good prospects for the further development, whereas the sphere of their application grows wider constantly.
Alavi, Nasrin. We Are Iran: The Persian Blogs, Soft Skull Press, New York, 2005.
Bruns, Axel, and Joanne Jacobs, eds. Uses of Blogs, Peter Lang, New York, 2006.
Kline, David and Dan Burstein. Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture, Squibnocket Partners, L.L.C., 2005.
Metcalf, Stephan. “Fixing a Hole”, New York Times, March 2006.
Saranow, Jennifer. “Blogwatch: This Old House”, Wall Street Journal, September 2007.