The main aim of this project is to talk about the necessity of positive writing in a message refusing credit.
At the beginning of this project it is necessary to mention that it is rather hard to write the bad news messages because they reject the request of their readers. It is unlikely that the sender will react favorably to such a message, so directness inherent in writing the good news is misplaced here. Messages with the bad news (such as a message refusing credit in our case) are usually written in an evasive or inductive manner – from the secondary to the principal, but in rather positive way.
According to Thill & Bovee (2007), indirect sequence of presentation makes the messages of this type more suitable for reading because it allows the author to bring arguments before the report of the decision. Ideally, the reader may agree that the decision is justified. If the writer of the bad news message does not do it properly, there might be a risk to the relationship between the author and recipient. Thus, it is necessary to implement the main principles of positive writing in this case too.
Evaluating and responding the statement “You are not going to sell the reader; so why try to maintain goodwill?” it is important to mention that situations in our world change day after day, and yesterday’s recipient of the bad news message may become tomorrow’s best client of the bank, for instance. Thus, maintaining goodwill the writer shows his respect to the person and explain that not the person is guilty in refusing credit, but surrounding circumstances. Only such approach may help to sell the reader something tomorrow, helping him to forget about yesterday’s refuse.
In conclusion, positive writing is important in any case, because good business writing looks like a work of art, and it follows the principle that the person who writes the message right now will never have another time to make a good impression on the reader.
Thill, J. V. & Bovee, C. L. (2007). Excellence in Business Communication, 8th ed. Prentice Hall