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Persuasive Requests and Sales Messages

This project is about persuasive requests and sales messages, and its main purpose is to observe the main similarities and differences between these types of messages.

Analyzing persuasive requests, it is obvious that they are requests, which are trying to change mindset and actions of others in a certain direction. This attempt of persuasion is present in sales messages and in promotional newsletters in its most pronounced form.

Exploring differences and similarities between persuasive requests and sales messages, we see that both of them try to persuade someone to do something, and both of them can be written to one person (company) or to a large group of people (companies). Thill & Bovee (2007) stated that it is a well-known fact that the main aim of a sales message and a persuasive request is to achieve the result, when someone will be ready to do something by own will, feeling no compulsion or obligation, only basing on own desire to do something listening to the persuader or the seller.

The main difference between a persuasive request and a sales message is a kind of motivation to what it appeals to. For example, a sales message has an attempt to convince someone that exactly this company has necessary skills to meet someone’s needs in exchange for a reward. Being more concrete in explaining, we can state that the contractor may be invited to inspect the house in need of renovation. Then he can provide an estimate in which he will outlined what he intends to do, the cost of works and materials, as well as the probable date of completion. This is one example of a sales message. Looking for the example of a persuasive message, we can talk about donation. In this case a persuasive request for donation may appeal to the inner altruistic feelings of the person and to his/her desire to make good deeds rather than the above demonstrated motive of personal profit or some kind of gain.

To sum up, we have discussed persuasive requests and sales messages in this project and proved that both of them have not only much in common, but there are also some differences between them.


Thill, J. V. & Bovee, C. L. (2007). Excellence in Business Communication, 8th ed. Prentice Hall