Today, the emergence of mobile and computing technologies contributes to the emergence of new fields, where computing technologies become closely intertwined with mobile ones. In this regard, it is possible to study the development of mobile and cloud computing, which represents a new trend in the development of the contemporary mobile technology and applications used by mobile devices, such as smart phones. In addition, the development of new operation systems for mobile phones and contemporary browsers open larger opportunities for users of mobile devices to use cloud computing. At the same time, this problem is under-researched and needs detailed study to understand the marketing potential and technical issues related to the introduction of new technologies. For instance, it is possible to suggest introducing an application that gives users the ability to watch home security systems using their mobile. However, it is unclear how effective the new application will be, while the customer behaviour is also unclear and needs detailed study. Therefore, the research could focus on the mobile and cloud computing and, more specifically, on the development of the application that gives users the ability to watch home security systems using their mobile. The research should focus on technical aspects of using the application, namely how the application can be delivered (in this regard, cloud computing may be the key to the delivery of service to customers), and the attitude of customers to the new applications, along with the issues that may affect the functioning of the new application and end users, such as security issues.
In actuality, the development of mobile and cloud computing attract the attention of many researchers, but still this issue is under-researched, because such applications as the one suggested in terms of the proposed study that gives users the ability to watch home security systems using their mobile phones are relatively new. Nevertheless, the study can refer to the experience and findings of other researchers that may pave the way to the identification of possible problems and opens wider prospects for the implementation of the new application. Today, many researchers explore the potential of mobile technology and attempt to correlate cloud computing to mobile devices. At this point, it is important to dwell upon the major issues that arise in the course of the proposed research, namely technical issues, such as the operation system used by end users on their mobile phones, which may be Android, browser they use, and security issues related to the use of the new application, along with understanding the customer behaviour in the contemporary business environment and mobile technology available to users.
Therefore, the proposed study should focus on studies dedicated to the issues mentioned above. To put it more precisely, the studies focused on the development of mobile technology and computer networks as well as cloud computing are of the particular interest for the proposed study because they help to understand the essence of mobile and cloud computing as well as the possibility of using new operation systems, such as Android for cloud computing in mobile devices. In this regard, the correlation between mobile and computing technologies is close and the use of computer technology in mobile devices, namely cloud computing, will reveal the way to the use of the application. The study will need just to explore further the implementation of the new application and technology used. In this regard, other studies can help to understand the technology that can be used for the implementation of the proposed application.
At the same time, the customer behaviour is also important for the current study. Therefore, the study of the literature dedicated to the explanation of the customer behaviour may be helpful. In such a way, I will understand the extent, to which the new application may be popular and the response of consumers to the appearance of the new application.
On the other hand, I should analyze literature dedicated to cloud computing, mobile technology and customer behaviour to shape the general view on prospects of the implementation of the new application. The new application will definitely offer new opportunities for customers and the proposed research should forecast effects of its implementation and possible customer response. In addition, the proposed research should foresee possible difficulties and suggest ways to their resolution or prevention to make the implementation of the new application successful.
The proposed research should involve subjects that are involved in the production and distribution of the application and using the application. In this regard, the study may involve managers of companies offering cloud computing services as well as IT specialists. In addition, the study should involve consumers, who may use the new application to find out their possible response to the introduction of the new application and to obtain as much information as possible about needs of customers and their behaviour.
Therefore, the proposed study will focus on using qualitative methods of analysis. Qualitative methods of analysis will help to obtain detailed information on the subject of the study and define accurately possible problems and their resolution that may arise in the course of the implementation of the new application. Qualitative methods of analysis may be subjective but the adequate analysis of the information collected in the course of the study allows decreasing the subjectivity of findings.
The proposed study will use interviews that will be prepared for each group of subjects, including managers, IT professionals, and consumers. These groups are crucial for the current study and their opinion and attitude to the new application can help to understand possible effects of the implementation of the application. Interviews allow the interviewer to obtain accurate information from subjects of the study and, what is more, the interviewer can ask questions to precise the information he/she wants to obtain from subjects of the study.
Furthermore, questionnaires can help to obtain information that is important for me. Unlike interviews, subjects will be limited in their responses to options suggested by the researcher. In such a way, the researcher will focus subjects on issues that are important for the proposed study. The researcher can obtain detailed information on the subject of the study and compare the information obtained from different respondents. Therefore, questionnaires help to reveal more information on the subject of the study.
Finally, the proposed study will use focus groups to conduct the further research. On obtaining and analyzing information collected from interviews and questionnaires, I should organize the work of focus groups to analyze issues of a particular interest for the implementation of the new application and influencing consumer behaviour. For instance, focus groups can discuss such issues as technical characteristics of the new application, how it can be implemented and how consumers can use the new application, what steps the application developers should undertake to facilitate the use of the application, what promotion consumers need to start buying the new application, and so on. In such a way, focus groups will give insights to the practical aspects of the implementation of the new application and its further development.
The findings of the proposed research will be grounded on the data collected after the implementation of the methods suggested above. I will collect the information from interviews, questionnaires, and focus groups. At this point, it is worth mentioning the fact that, at the beginning, interviews and questionnaires should be conducted. In fact, interviews and questionnaires provide me with essential information concerning the proposed research. The information collected from interviews and questionnaires will be basic information for the analysis. This information should be collected and processed. After the analysis of interviews and questionnaires, I can make primary assumptions concerning findings of the study. The findings of the study will give insight toward the further work of focus group but, basically, focus groups should focus on such issues as the technical aspects of the introduction of the new application that gives users ability to watch home security systems, the impact of the new application on the consumer behaviour and possible challenges the new application may face in the course of the implementation. In such a way, interviews and questionnaires will prepare me and subjects for the work in focus groups. At the same time, focus groups will help to find plausible solutions to challenges the new application may face at different stages, from the stage of development and technical implementation to the stage of the marketing introduction of the new application. Focus groups will provide me with further information for analysis. After the analysis of the information collected from focus groups, I can make clear and concise conclusions on the subject of the study. In such a way, I will reveal possible challenges as well as the way to their elimination in the course of the introduction of the new application.
The discussion will focus on the analysis of findings of the study. I will pay a particular attention to the analysis of the implementation of the new application and suggest strategies for the elimination of possible obstacles on the way to the implementation of the application that allows users to watch home security information just right from their mobile phone. The proposed research may have certain limitations, which have to be discussed in the course of the discussion part. For instance, the study may lack statistical methods of analysis, which could be helpful in terms of the revelation of current trends in the development of mobile and cloud computing as well as in the consumer behaviour. In addition, I should pay a particular attention to the analysis of practical aspects of the implementation of the new application. For instance, I may reveal perfect technical solutions to the implementation of the application but I should consider how the application will work in the real life and, what is more, I should find out whether consumers need this application or probably it will be absolutely useless for them.
Results and conclusions
Finally, the results of the study should be stated clearly in the final part of the proposed research. The results should summarise the key findings made in the course of the study. I should give insights toward possible further research in this field as well as provide conclusions concerning the results of the proposed research. In such a way, the research will sum up the work on the proposed research and give implications on further researches.
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