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Heritage Interpretation as Part of the Tourist Experience

Today, the Globe theatre and Tate Modern represent the UK heritage, although they represent just a small part of the UK heritage, they attract many tourists and visitors on the daily basis. These places are great attractions because they have a long history and a solid historical background. At the same time, they have a great cultural value that attracts many tourists from the UK and different parts of the world. In this regard, visiting the Globe and Tate Modern will help to uncover the role and significance of the heritage in the UK because both the Globe and Tate Modern are samples of the heritage, which is still alive and maintains its functioning attracting not only tourists but also artists from all over the world.

Shakespeare’s Globe is the reconstruction of the theatre, where William Shakespeare worked and staged his best plays. The theatre was destroyed long time ago but the UK has reconstructed the theatre and now the Globe operates successfully attracting many tourists and artists (Carson, et al., 2008). The Globe was historically one of the fist theatres in Great Britain and the British has preserved their traditions, while the Globe symbolizes the survival of the original theatre and English theatrical art at large.

The Globe Theatre conveys the spirit of Shakespearean epoch, since the theatre is reconstructed on the ground of the plan of 1599 and 1614, when the theatre was rebuilt after the fire (Carson, et al., 2008). The exterior and interior of the building are almost identical copies of the original Globe theatre that operated on the turn of the centuries in 1599 – first half of the 17th century (Carson, et al., 2008). At the same time, the building of the theatre does not seem to be archaic or unsuitable for the place, where the theatre is located. On the contrary, the Globe has integrated into its architectural environment and keeps functioning attracting artists and visitors from the UK and other countries from all over the world.

The visit of the Globe Theatre aimed at the understanding of how the theatre worked in the time of William Shakespeare (Carson, et al., 2008). For instance, the distance between the audience and the stage is not very large and the audience is located close and capable to see and hear everything that is shown or said on the stage.

For a tourist, it is really amazing to realize that the Globe Theatre was the accurate reconstruction of the theatre, where Shakespeare worked. At the same time, the lack of conveniences may be striking, at first glance, but as the visitor gets into the theatre, he/she may notice basic elements of comfort that are available to the audience (Carson, et al., 2008). During the visit, the stage was empty but still it was possible to imagine how actors played their parts in the time of Shakespeare.

The Globe Theatre is the symbol of the tribute and preservation of heritage in the UK because the theatre was demolished long ago but enthusiast reconstructed the theatre and now this is one of the main attractions and sightseeing locations of London and the UK (Engstrom, 1990).

Tate Modern is a modern art gallery. The visit of this art gallery could bring new emotions and impressions after the acquaintance with new works of art of contemporary artists. Tate Modern is one of the largest art galleries exhibiting works of the modern art. At any rate, the art gallery exhibits works of art created by artists from all over the world. Tate Modern is not rigid. Instead, the art gallery seems to be in a permanent search (Campbell, 2000). While attending the art gallery it becomes obvious that Tate Modern is changing constantly. In this regard, exhibitions of modern artists help to get insight into the modern art.

On the other hand, the architecture and the old building of the art gallery constructed in the former Bankside power station contrast, at first glance, to exhibitions of the art gallery (Evans, 2001). The building seems to be old and represents one of the best samples of the UK heritage.

At the same time, the seeming oldness of the building implies modernity because the building of the gallery was quite progressive and advanced for its time. Even today, the building seems to be original and interesting (Caruth & Anderson, 1999). An important feature of Tate Modern is the exhibition of international artists along with the British ones. In fact, the art gallery contains many exhibitions and visitors can choose any to their taste and preferences.

However, visitors attending Tate Modern should come prepared to the fact that they are in the modern art gallery, where artist, who can conduct daring experiments, are exhibited (Fairclough & Plunkett, 2000). At the same time, it does not necessarily mean that all works of art exhibited in the art gallery are genius. As for me I did not like some paintings because it was just difficult to understand them.

Nevertheless, Tate Modern evokes quite controversial impressions. On the one hand, this is the art gallery exposing modern works of art (Turner & West, 2010). On the other hand, the gallery is one of the best samples of heritage, which seem to mirror the atmosphere of its epoch at the turn of the centuries.

The visit of Tate Modern evokes controversial feelings but basically has a positive effect because the acquaintance with the modern art was conducted in one of the best art galleries (Ryan, et al., 1995). More important, Tate Modern is a sample of heritage which though is open to experiments because the gallery admits not only renowned artists but also new, who are not known to the public but they are known only to art critics and experts.

In such a way, Tate Modern as a sample of the UK heritage reveals its vitality. What is meant here is the fact that Tate Modern may change artists and exhibitions but it still remains there (Jones, et al., 2006). In addition, Tate Modern is the great attraction not only for tourists but also for artists. In fact, modern artists from different parts of the world are dreaming of having their exhibitions in Tate Modern.

In this regard, the Globe theatre seems to be more conservative but, at the same time, it has a similar effect on the UK heritage and the attraction of tourists as well as artists. The Globe is the target destination for true connoisseurs of the theatre and live performance of actors and actresses (Carver, et al., 2005). The place is virtually the copy of the original Globe theatre, where William Shakespeare staged his plays. In such a way, similarly to Tate Modern, the Globe theatre miraculously combines the UK heritage with modernity or the present life.

At this point, it is important to place emphasis on the fact that neither Tate Modern nor the Globe theatre seem to be out of place or time. In stark contrast, they seem to be integrated closely into their architectural environment, while their cultural value can hardly be underestimated (Wang, et al., 2009). In fact, these two buildings are among the greatest manifestations of how the UK heritage can survive and keep functioning, regardless of the time flow. The Globe and Tate Modern are not just samples of the UK heritage. Instead, they manifest how the heritage can survive and be closely integrated in the life of the contemporary society.

More important, today, such objects of heritage as the Globe or Tate Modern play an important part not only in the cultural life of the UK but also in the economic life of the country. In fact, during visits to Tate Modern and the Globe, it is possible to observe a large number of tourists with absolutely different cultural and ethnic background (Carver, et al., 2005). Therefore, the Globe and Tate Modern are great attractions for international tourists. If they are popular among tourists, then they can bring considerable profits to companies operating in the heritage industry and related industry.

However, it is not just Tate Modern and the Globe that have such an impact on the development of the UK economy, tourism industry and culture. Instead, they are just a few samples to mention, which comprise a part of the huge and great heritage of the UK. In fact, the UK represents one of the few countries, where the heritage has been preserved and integrated into the regular social life. Objects of heritage are not just objects of admiration. They are functional and their functionality is the distinct feature that makes the UK heritage different from the heritage of other countries.

 

 

 

 

References:

Campbell, J. 2000, The Impact of the Sutton Hoo discovery on the Study of Anglo-Saxon History, in The Anglo-Saxon State.  London: Hambledon and London.

Carson, Christie and Karim Cooper, Farah, September 2008, Shakespeare’s Globe, A Theatrical Experiment, Cambridge University Press

Caruth, J. and S. Anderson, 1999, RAF Lakenheath Anglo-Saxon Cemetery, Current Archaeology 163 (June 1999), 244–250.

Carver, M.O.H., A.C. Evans, C. Fern and M. Hummler, Sutton Hoo: A Seventh-century Princely Burial Ground and its Context (Report of the Research Committee of the Society of Antiquaries of London) (London 2005).

Engstrom, R. et al., A Modern Replication Based on the Pattern-Welded Sword of Sutton Hoo (Western Michigan University 1990).

Evans, A.C. 2001, Sutton Hoo and Snape, Vendel and Valsgarde, in P. Hulten (Ed.), The True Story of the Vandals (Museum Vandalorum, Varnamo), 48–63.

Fairclough, J. and S. Plunkett, 2000, Drawings of Walton Castle and other monuments in Walton and Felixstowe, Proc. Suffolk Institute of Archaeology 39 Pt 4, 419–459.

Jones, Elizabeth; Watson, Bernadette; Gardner, John; Gallois, Cindy (2006). “Organizational Communication: Challenges for the New Century”.  Journal of Communication 54 (4): 722–750.

Ryan, Ellen Bouchard; Meredith, Sheree, D.; MacLean, Michael, J.; Orange, James, B. (1995). “Changing the way we talk with elders: Promoting health using the communication enhancement model. The International”.Journal of Aging and Human Development 41 (2): 89–107.

Turner, Lynn H.; West, Richard (2010). “Communication Accommodation Theory”. Introducing Communication Theory: Analysis and Application (4th ed.). New York, NY: McGraw-Hill.

Wang, H.C.; Fussell, S.F.; Setlock, L.D. (2009). “Cultural difference and adaptation of communication styles in computer-mediated group brainstorming”. Proceedings of the 27th international conference on Human factors in computing systems: 669–678.